In the past few years, video making and editing have taken the fancy of the current generation. With YouTube gradually becoming a majorly used platform, content creators from all across the world have started putting their work upon the platform. So much so that becoming a YouTuber is now a valid career option or goal.
With the rise of YouTube, the rise of applications that allow easy editing and producing high-quality content with the least possible effort have become immensely popular among these creators. However, if we browse through, we’ll see that videos with the same content have received very different views and appreciation. This is because, outside of the content, a lot of the response any video receives depends on how well it has been edited.
To make lives easier, many youtube video maker apps come with inbuilt themes, filters, and overlays. However, it is up to the creator to choose what best fits their content type, and therein lies all the confusion.
Setting the right tone for any video is important. For example, if you use a happy, warm color and pleasantly joyous music for a video on the Corona pandemic, it will not sit right with the audience. Similarly, using a melancholic violin trance along with shades of blue won’t make a visually pleasant video for France winning the FIFA World Cup.
Thus, it is important to strike the right balance if you are to invite an audience and hold their interest. And for this, knowing how to identify the best filters, stickers, and themes for your video becomes very, very important. This article will guide you through this exact process and make your life that much easier.
Choosing The Right Elements For Your Video
As discussed, the filters and themes used in a video must be on par with its content. So let’s look at a few of the cardinal rules of choosing tones with themes and stickers and filter for your video –
The first thing to keep in mind after choosing the topic for your content is the theme. The theme is an amalgamation of the filters, music, overlays, fonts, and stickers that are to be used on the raw video footage in order to produce the finished video.
Most applications have an array of ready-made themes that are pre-built within the setup. Some have free, and some have paid themes. In fact, themes are designed based on which platform the video will be uploaded to – whether its YouTube, Facebook, Instagram, or any other.
Choosing the right theme means not compromising with the tone that your content needs. A serious topic cannot suddenly be enamored in a theme that throws colors and lens flare all over the screen. Similarly, using a dark theme for a jolly video is a strict no-no.
If you ever watch a thriller, followed by a romcom, you will see there is a distinct difference in the color scheme of the two movies. The same goes for a historical biopic or a documentary. This color scheme is capable of setting the tone for the movie, and your video is no different from that.
Videos dealing with grim reality are taken more seriously by the audience if they use a darker color palette. Similarly, a video on ideas of hope might need a little more light and bright to keep the audience engaged. All of this and more can be achieved using filters.
Good video editing apps have an array of filters that can be used to dull down or brighten up colors, or in general, enhance or diminish certain colors out of each frame. This allows you to create a video whose cinematography matches its intent, even without having shot it particularly that way. This flexibility during post-production allows content creators much flexibility on a lower budget.
Music is a matter of personal preference, however, there is certain music that just fits certain content. And when it comes to music, there are copyright laws at play. So you cannot just randomly pick a number and roll with it.
Well made video editing apps take care of all these aspects. They have libraries full of copyright-free music, which you can choose from based on your requirements and use them accordingly while editing and producing your video. Just be sure to use the music that fits the mood.
When we say stickers, the first that comes to your mind probably are emojis. Although there is nothing wrong with emojis in videos, stickers aren’t just juvenile tools. For example, if you want your videos to carry your logo, stickers are a great way to accomplish that.
There are other things you can do using stickers. For example, in a video about the health crisis across the world, stickers can be used on a map to show the countries that are the most affected. This helps you easily accomplish a task that would otherwise require graphic designing skills that most of us lack.
A great way to understand overlays is to look at news videos. The tickers of headlines that run on the bottom of the screen are nothing but text fixed on a layer of opaque or translucent color.
Similarly, many videos use overlays to define more delicate features such as lens flares of bokeh effects that add to the aesthetics of the video.
Video making applications usually come with an array of such effects. Imagine a video based on a romantic plot. Using a subtle light bokeh will give it the much-needed softness and engage the audience further into the scene.
Choose What’s Best For You
Almost all applications available in the market today provide the features we discussed. For example, an application called InVideo offers an array of themes, filters, and stickers that you can use to produce a professional quality video with just a few clicks.
There is no dearth of functioning applications that are a good video editor for youtube, Instagram, Facebook, and more. It is up to the content creator to choose which they feel most comfortable with.
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