Connect with us


Why Should you Choose a Cloud Video Editing Platform?

Shifting your video creation to the cloud entails many benefits. The cloud backend is immensely useful for collaboration with teammates and spares the local hardware requirements. 

Putting your entire video creation workflow on the cloud helps inefficient utilization of resources and streamlines a team workflow.

There are many advantages entailed by creators when they choose a cloud-based YouTube video editor such as InVideo. The primary ones being easy collaboration and seamless file sharing. 

Since all the video processing occurs on the cloud, there is a zero need for investing in powerful hardware. 

The only prerequisite of cloud video editing is that the internet connection speed needs to be good enough for enabling seamless exports and imports.

In this post, we will look at a few use case scenarios where cloud video editing is beneficial. Let’s begin!

When Should You Consider Cloud Video Editing?

Here are a few use cases and key scenarios that mandate the need for cloud video editing.

1. For creating short promotional and social media videos

Video marketing is rapidly picking up steam, and this calls for some serious video creation firepower. 

Explainer videos developed by brands and placed strategically on landing pages have proven to complement conversions by as much as 80%.

Their videos are a collection of attractive transitions, upbeat audio, and perhaps a carousel of text. 

If you are still thinking about deploying these video means, it’s highly suggested that you start now. You can create these videos easily by using online video editors such as InVideo.

Since these apps run entirely in your browser, there is no need for a powerful hardware setup and software installation. 

Cloud-based video editors usually come with a selection of pre-existing templates and stock videos & images to create impactful videos easily. 

These libraries can provide you with the resources to begin your video creation aspirations.

Once the final video is created, it can be safely stored in the cloud or directly shared on social media channels. 

However, free cloud video solutions usually limit the final output to 480p, and they may require payment of a few dollars for high-quality renders.

2. Facilitating seamless team collaborations

Cloud video solutions are highly effective for teams who usually collaborate on their video projects. 

When using traditional solutions, it becomes difficult to get inputs from every team member. 

The need to get inputs from the entire team is of paramount importance, and so is the ability to get high-quality videos.

Even Instagram stories created using an Instagram video editor like this one here, need a bit of team collaboration when dealing with brands. 

This calls upon the need for a robust cloud video editing platform that is not only power-packed but also has a robust feature set.

The cost affordability factor, too, is crucial as everyone likes cost-effective solutions. 

Having a cloud video editor that is not only affordable but has an expansive video editing feature set can prove immensely beneficial.

3. Facilitating professional video production

Traditional video creation platforms work locally. Hence, there is almost zero possibility of remote team collaboration. 

What if you want to collaborate with creators that are in remote locations? A cloud-based solution changes that.

Cloud-based video editing platforms enable the seamless production of professional videos. 

It does not mean that these solutions can entirely replace desktop software. But for beginner to intermediate levels of requirements, a cloud-based solution will do just fine.

Moreover, when you choose a cloud solution, you need not set up a dedicated server for collaboration as everything is already in place. 

Technology is still evolving, and there is still a long way to go before a desktop-grade solution comes up. 

But, for most of the case scenarios, a cloud solution might just be perfect!

No matter how powerful your local machine is, it is still no match for dedicated ‘render farms’ that host thousands of servers dedicated to video processing and rendering. 

A cloud solution helps you leverage this power and supercharge your video creation.

4. Creating less-complicated video projects

Suppose you have an extensive collection of clips that need to be summarized and delivered to the client by simply rearranging them and adding an intro and outro. 

The traditional solution would be to hire video editors and technicians to carry out this task, but cloud video creation has paved a simpler way.

By deploying a cloud video creation solution, you can simply upload all the videos on the servers and summarize them into a single piece. 

Less complicated video projects do not require a lot to edit and can be delivered to the end clients a lot faster.

If you have a team that is spread across continents, working on a single project, and need to process a lot of videos at once, a cloud video solution makes much more sense. 

You can upload your own footage and perform all the basic touch up operations. 

These may include composing custom layouts, footage cropping, brightness and color correction, and a lot more.

The scalability that cloud video solutions bring to the table is simply unmatched by desktop solutions. 

And, since the cloud handles all the heavy lifting in the workflow, your team could be very well working from their entry-level laptops or even mobile phones.


Before settling on a cloud video creation platform, it’s crucial that you decide on your workflow first. 

If your project involves just one or two people, you can choose a desktop solution as well. 

But anywhere scalability is required, a cloud-based solution makes much more sense. 

Everything depends on the video project in question, and you need to figure out what works best for your requirements. 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.